Turning $17K Into $319K in Estimated Revenue
Gregory Veterinary Clinic · Full-Service Veterinary Hospital · Jan – Dec 2025
The Challenge
A full-service veterinary hospital needed a paid search strategy to drive new patient acquisition across all service lines, from wellness exams to surgery and specialty ACL repair, while maintaining efficient cost-per-acquisition in a competitive local market.
What We Did
Built dedicated ad groups targeting every major service line with intent-matched keywords, paired with conversion-focused landing experiences that aligned ad copy to specific patient needs, delivering a 27.91% conversion rate, 1.7x the Animals & Pets industry average.
Results
- 1,063 conversions at $16.07 per acquisition, 49% below the $31.50 Animals & Pets average cost per lead (WordStream by LocaliQ, 2026)
- 27.91% conversion rate, 1.7x the 16.22% Animals & Pets average (WordStream by LocaliQ, 2026)
- $318,900 in estimated revenue from $17,079 in Google Ads spend
Estimated ROAS
Cost Per Acquisition
Conversion Rate
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