Turning $17K Into $319K in Estimated Revenue

The Challenge

A full-service veterinary hospital needed a paid search strategy to drive new patient acquisition across all service lines, from wellness exams to surgery and specialty ACL repair, while maintaining efficient cost-per-acquisition in a competitive local market.

What We Did

Built dedicated ad groups targeting every major service line with intent-matched keywords, paired with conversion-focused landing experiences that aligned ad copy to specific patient needs, delivering a 27.91% conversion rate, more than double the industry average.

Results

• 1,063 conversions at $16.07 per acquisition (68–77% below veterinary industry avg.)
• 27.91% conversion rate, more than double the 12–13% veterinary benchmark (WordStream)
• $318,900 in estimated revenue from $17,079 in Google Ads spend