Web Design
A Custom Site That Became the Practice's Best Booking Channel
Skyway Animal Hospital · Animal Hospital · May 2026
The Challenge
Skyway Animal Hospital needed a website built to convert search traffic into booked appointments, with a way to keep publishing new content on an ongoing basis.
What We Did
BTG built Skyway Animal Hospital a custom site from the ground up at skywayah.com, complete with appointment request flows and an automated content engine that keeps new pages publishing on a schedule.
Results
- Site traffic up 70 percent, reaching 1,172 monthly visitors
- Paid search converts at $24.44 per new client against a $40 to $80 target
- Online appointment requests flow straight to the front desk
+70%
Traffic Growth
1,172
Monthly Visitors
$24.44
Cost Per New Client
Source: May 2026 client analytics report, GA4.
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