2,377 Conversions & 20.9x ROAS Across Veterinary Practices

The Challenge

Multiple veterinary practices needed a repeatable paid search system that could outperform industry benchmarks regardless of practice size, location, or service mix, and prove the results weren't a one-time fluke.

What We Did

Deployed a proven Google Ads methodology across two practices with precision keyword targeting, service-specific ad groups, and custom conversion-optimized landing pages that drove a 40% conversion rate improvement over standard pages.

Results

• 2,377 total conversions at an average $14.32 cost per acquisition
• 27.97% avg. conversion rate, more than double the veterinary benchmark (WordStream)
• Custom landing pages boosted conversion rate 40% and cut cost per conversion 39%