Case Studies & Portfolio

Built dedicated ad groups targeting every major service line with intent-matched keywords, paired with conversion-focused landing experiences that aligned ad copy to specific patient needs — delivering a 27.91% conversion rate, more than double the industry average.

• 1,063 conversions at $16.07 per acquisition (68–77% below veterinary industry avg.)
• 27.91% conversion rate — more than double the 12–13% veterinary benchmark (WordStream)
• $318,900 in estimated revenue from $17,079 in Google Ads spend

Deployed a proven Google Ads methodology across two practices with precision keyword targeting, service-specific ad groups, and custom conversion-optimized landing pages that drove a 40% conversion rate improvement over standard pages.

• 2,377 total conversions at an average $14.32 cost per acquisition
• 27.97% avg. conversion rate — more than double the veterinary benchmark (WordStream)
• Custom landing pages boosted conversion rate 40% and cut cost per conversion 39%

Implemented comprehensive crisis communication plan, staff engagement protocols, and strategic PR mitigation in response to a wrongful termination claim creating staff morale crisis and negative PR threatening practice reputation.

• Legal issues resolved with minimal publicity
• Staff retention significantly improved
• Practice reputation fully restored
• New HR protocols preventing future issues

Designed, developed, and delivered fapio.pio.training as a progressive web app with interactive scheduling, live polling, and real-time collaboration tools — then co-proctored the workshop alongside FAPIO's FEMA Master PIO instruction team at the Orange County Convention Center.

• Full-spectrum training platform built and deployed for the FL Fire & EMS Conference
• 4-hour immersive tabletop exercise with multi-phase crisis simulation
• Official conference registration gateway — flfireems.com linked directly to our platform
• Co-proctored alongside FAPIO's nationally recognized instruction team

After an EF-4 tornado devastated western Kentucky on December 10, 2021 — killing 74 people and destroying 1,000+ homes across a 165-mile path — Corey Dierdorff served as host and production team member for a two-year documentary capturing long-term recovery stories survivors had never shared publicly.

• Feature-length documentary distributed on Amazon Prime
• 165-mile tornado path documented through aerial cinematography
• Survivor stories preserved for future disaster preparedness efforts
• Community rebuilding efforts spotlighted beyond the initial news cycle

Delivered innovative 5-day crisis workshop with collaborative emergency planning and live crisis exercises for a major rodeo event hosting thousands of attendees with no emergency management plan and untrained PIOs.

• Complete emergency management plan created from scratch
• PIOs trained in crisis protocols and media engagement
• Multi-agency coordination framework established
• Annual preparedness framework implemented for future events